We help businesses aand their customers become more energy efficient using advanced technology that is backed by REAL data.
Steve Juergensen is a dynamic entrepreneur and business strategist with a proven track record of scaling B2B and B2C companies across multiple industries. His expertise spans direct response marketing, sales team development, and backend system optimization, allowing businesses to overcome bottlenecks and achieve exponential growth. Steve played a pivotal role in scaling Justnutra, transforming it from a supplement brokerage into one of the largest supplement manufacturers in the Northeast.
His ability to identify market opportunities and implement high-impact strategies helped drive the company’s expansion and industry dominance.In the digital marketing space, he built a multi-seven-figure direct response agency, assembling an A+ team while maintaining exceptional client satisfaction.
His innovative marketing tactics and deep understanding of consumer behavior have positioned him as a leader in performance-based marketing.
Beyond agency success, Steve has launched and scaled multiple eCommerce brands to $1M months and eight-figure valuations, leveraging dynamic direct marketing strategies and sales optimization. His expertise in structuring sales teams, streamlining backend operations, and implementing scalable growth systems has helped businesses thrive in competitive markets.
With a passion for solving complex business challenges, Steve continues to empower organizations with
Forrest White is a seasoned executive and electrical industry expert with over 30 years of leadership spanning innovation, operations, and scalable business growth. As CEO and CTO of multiple successful ventures, including Source Electric Services and the former Consumer Electric, Inc., he has built a reputation for transforming complex technical challenges into streamlined, results-driven systems.
His approach integrates deep theoretical knowledge with hands-on experience, positioning him as a trusted partner to clients ranging from Fortune 500 companies to energy-conscious startups.Forrest’s career has been defined by his ability to engineer both solutions and organizations. He has developed proprietary energy mitigation technologies, led cutting-edge research alongside academic institutions, and directed teams in delivering custom power systems across North America. His work has shaped performance for data centers, restaurant chains, industrial facilities, and commercial properties, often stepping in where traditional approaches fall short.
What distinguishes Forrest is not only his technical expertise, but his methodical and analytical mindset. He excels at diagnosing inefficiencies, building intelligent infrastructures, and aligning operations with long-term business goals. From custom CRM development to full-scale automation, his systems are designed to support sustainable growth without sacrificing precision or accountability.Grounded in integrity and driven by curiosity, Forrest brings a rare mix of innovation, strategic thinking, and leadership clarity to every project. He’s a problem-solver who understands that behind every successful solution is a foundation built with intention and a commitment to getting it right.
Bradford White is a seasoned professional who has cultivated a rich career in the home services industry, specializing in roofing, solar, and electrical solutions. Growing up in a small business environment, he developed a deep understanding of the nuances involved in sales and business development from an early age. His extensive experience as a sales leader has equipped him with the skills necessary to forge synergistic relationships that drive not only business growth but also diversification within the marketplace.
As an innovator and thought leader in home services, Bradford has dedicated his career to transforming the way businesses approach sales and leadership.
With a keen eye for identifying market trends and opportunities, he assists organizations in navigating the complexities of today's competitive landscape. By bridging intricate problems in the sales and leadership sectors with practical, tangible solutions, Bradford empowers businesses to implement strategies that can be seamlessly integrated into their daily operations.
In addition to his role as a sales leader, Bradford is passionate about training and mentoring.
He offers invaluable guidance to owners, managers, and teams, equipping them with the tools necessary to achieve greater results both in their professional endeavors and personal lives. His holistic approach to mentorship underscores his belief that success is not only defined by numbers but also by the development of individuals within an organization.
Bradford's innovative strategies and mastery of the sales process make him a sought-after speaker and consultant within the industry. He is committed to the continuous improvement of sales techniques and leadership practices, fostering environments where both individuals and businesses can thrive. His relentless pursuit of excellence and dedication to helping others reach their full potential solidifies his reputation as a transformative force in the home services sector.
In a world where adaptability and innovation are paramount, Bradford White stands out as a catalyst for positive change, guiding businesses to embrace new ideas and methodologies that lead to lasting success.
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